Airlines are lucky. They only pay once for the fuel they use and not for their impact on the environment. For the moment.
US Airlines are unlucky, but they deserve it because they've been focusing on short term financials for too long. Their fleets are ageing, their services reduced to the minimum, and their only answer to oil price hikes has been to charge extras for luggages, water, pillows, and blankets. I'm sure they're considering pay per view movies (as part of their business plans for Airbus A380 private suites ?).
Someday these guys will charge for the oxygen you breathe on board and for your contribution to the plane's carbon "wingprint". Double Global Warming Charge.
I'm definitely expecting more from airlines and plane manufacturers. Improving fuel efficiency is one thing but one of their major contributors to greenhouse effect is actually water : the longlasting tracks they leave on otherwise blue skies.
Honda and Toyota have been focusing on fuel efficient but private airplanes. This is more about extending the automobile sphere than reducing the aerial one. Yet newcomers are welcome.
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