20050107

Red blogule to Guggenheim - Ghost in a shell

Since the issue of "Guggenheim Economics" is raised (Newsweek 20041220), let me add that this franchise has the business model of a low cost carrier sponsored by minor league airports. But don't think economies of scale : the more outlets they open, the more dilluted the collections. The space and architecture makes for the cultural void and the original Guggenheim in New York now looks like a "ghost in a shell". Visiting Guggenheim Bilbao is quite an architectural experience but you're more marvelling at the craft of a software than the inspiration of an artist. And after the ride you realise you were lured into believing you actually met great works but hey, that's how the Planet Hollywood concept managed to sell for a little while. Stephane MOT

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